What is Ad Retargeting? Retargeting vs Remarketing!

Imagine this: every visitor to your website buys your products, downloads your eBooks, signs up for your newsletter, or completes any other desired action. Sounds perfect, right? Unfortunately, reality isn’t quite that simple. Turning visitors into customers is a challenging process. But with ad retargeting, it can become a bit easier.

Why You Need Ad Retargeting

In today’s digital world, users face countless distractions. They see so many ads that they start ignoring them (banner blindness), have short attention spans, and get overwhelmed by the sheer volume of advertisements. This makes it tough to effectively target ads and sell products or services. Even getting someone to visit your website is just half the battle. They might leave without buying anything for various reasons like second thoughts, distractions, a temporary lack of money, or technical issues. This is where ad retargeting comes to the rescue.

Key Points About Ad Retargeting

• Boost Conversions: Ad retargeting helps increase conversions by reminding visitors about your products or services after they’ve left your website.
• Increase Brand Awareness: It keeps your brand in the minds of potential customers, making them more likely to return and complete a purchase.
• Simple and Effective: Uses tracking codes to show relevant ads to past visitors as they browse other sites.

How Ad Retargeting Works

Ad retargeting is a method that allows you to display targeted ads to users who have visited your website but left without completing a desired action, like making a purchase or signing up for a newsletter. Here’s how it works:

1. Tracking Codes: When someone visits your website, a small piece of code (known as a pixel) is placed on their browser.
2. Cookies: This pixel drops a cookie in the visitor’s browser, tracking their activity.
3. Retargeting Ads: When they leave your site and browse other websites or social media, the cookie signals ad platforms to show ads for your products or services.

Types of Ad Retargeting

1. Pixel-Based Retargeting:

   • How it works: A pixel placed on your website tracks visitors anonymously. When they leave, they see your ads on other websites.
   • Benefits: It’s timely and based on behavior. Ads are shown almost immediately after the visitor leaves your site.
   • Limitations: The audience size depends on your website traffic.

2. List-Based Retargeting:

   • How it works: Uses a list of contact information (like emails) you’ve collected. You upload this list to platforms like Facebook or Google to show ads specifically to those users.
   • Benefits: Highly customizable because you control the list criteria.
   • Limitations: Requires existing contact information and may not always match users to their social media accounts.

Where to Use Ad Retargeting

You can retarget ads on platforms like:

• Facebook: Allows for specific targeting and larger reach. You can also create lookalike audiences to find new potential customers similar to your retargeted list.
• Google: Shows your ads across millions of websites in the Google Display Network.
• Other Social Media: Twitter, LinkedIn, and other platforms also support retargeting campaigns.

Retargeting vs. Remarketing

People often confuse retargeting with remarketing. Here’s the difference:

• Retargeting: Uses paid ads to re-engage visitors who have been to your site.
• Remarketing: Typically uses email to re-engage existing customers or those who have interacted with your brand before.

Conclusion

Ad retargeting is a valuable tool for keeping your brand in front of potential customers and increasing the chances they’ll return to complete a purchase. By understanding and utilizing retargeting, you can significantly improve your conversion rates and boost your marketing ROI.

Get Started with Ad Retargeting Today! If you’re ready to see how ad retargeting can benefit your business, contact us at JasBranding. Our team of experts is here to guide you through the process and help you achieve your marketing goals.