Overview

We successfully executed a digital ads campaign for a coaching webinar, focusing on driving qualified leads at an exceptionally cost-effective rate of just ₹30 per lead. This strategic approach enabled the coach to maximize attendance, engagement, and potential conversions, while maintaining strict control over marketing spend.

Campaign Objectives

• Generate high-quality leads for an upcoming coach-led webinar.

• Achieve a cost per qualified lead (CPL) of ₹30.42

• Ensure audience relevance for improved conversion rates post-webinar.

Strategy & Execution

• Targeted Facebook and Instagram Ads: Utilized precise audience targeting based on interests, demographics, and behaviors tailored to the coach’s niche.

• Compelling Creative and Copy: Developed attractive ad visuals and messaging emphasizing the unique value and outcomes of attending the webinar.

• Optimized Landing Page: Designed a conversion-focused signup page with testimonials and key benefits, increasing trust and sign-up rates.

• Pre-Qualification Filters: Integrated a short questionnaire to filter and qualify leads before registration, ensuring higher post-event engagement.

• A/B Testing: Continuously refined ads and landing pages to improve click-through and conversion rates throughout the campaign.

Key Takeaways

• Hyper-targeted ads and qualification questions dramatically improve lead quality while lowering costs.

• High-impact creative and landing page optimization are critical for engaging potential attendees.

• Consistent follow-up after the webinar increased sales conversions and provided valuable market insights.

This campaign demonstrates that with the right strategy, it’s possible to generate a steady stream of qualified leads for coach webinars at a highly economical CPL empowering coaches to fill their programs with ideal clients and achieve business growth.