Overview:

We are thrilled to reveal that we increased 38% Average Order Value (AOV) of one of our e-commerce client with a holistic strategy.

At JasBranding, we believe that effective digital marketing requires more than just great ad campaigns. To truly maximize your return on ad spend (ROAS) and drive revenue growth, we combine expertly crafted ads with comprehensive website optimization.

The Challenge:

Our client was running ad campaigns but getting low average order values (AOV), hindering their revenue potential.

Our Dual Approach:

1. Website Optimization & CRO:

• Conducted a thorough website audit to uncover conversion barriers.
• Made strategic improvements, such as enhancing CTAs, streamlining navigation, and optimizing the checkout process.
• Upgraded product pages with high-quality visuals, detailed descriptions, customer reviews and some of our smart crafts.
• Implemented upsell and cross-sell tactics to boost order value along with creating product bundles.

2. Strategic Ad Campaigns:

• Analyzed and revamped existing ad campaigns across Google, Facebook, and other platforms.
• Conducted in-depth keyword research and crafted compelling ad copy and visuals.
• Ensured seamless integration between ads and the optimized website for a cohesive user journey.

3. Personalized User Experience:

• Leveraged data-driven insights to tailor the user experience based on visitor behavior.
• Introduced targeted recommendations and dynamic content to encourage higher spending.

Results:

38% Increase in AOV: Our holistic approach, combining paid ad campaigns and website CRO, led to a remarkable 38% increase in the client’s average order value.

Enhanced ROAS: The synergy between optimized ads and a high-converting website resulted in significantly improved ROAS and overall revenue growth.

Conclusion:

This case study demonstrates the power of a comprehensive digital marketing strategy. Effective ad campaigns, paired with strategic website optimization, can drive impressive results.